In this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization.

 First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it’s important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann and Anastassia also cover the difference between Organic SEO and Paid SEO.

 Today’s actionable item: plumping your website’s copy. Your website’s copy is invaluable - treat it that way. Consider what emotion your copy evokes in your customers and what to add to ensure every aspect of your business is addressed in it.

 Check out these directories that matter.