In this episode of Small Business Connections, Ann talks with Pamela Hart Vines, a communications strategist, filmmaker, and author. As CEO of Troop Public Relations and Vines Film, Pamela creates cinematic video projects and short films for business owners and influencers, using storytelling and promotional strategies to build respected brands for her clients. Pamela is a proud and decorated US Army veteran.

We discuss:

-Defining Public Relations

-The difference between PR, Marketing, Advertising, and Branding

-Four steps to incorporate a Public Relations strategy for a business: Research, Planning, Implementation, and Evaluation.

It is vital to realize that Public Relations incorporates marketing, advertising, public relations and branding all under the same umbrella. Analyzing each of these helps you fully craft your message to present your products and services. To best incorporate a successful Public Relations strategy it is necessary to follow the four steps. Each step leads to the next and helps sustain your business.

Pamela recommends planning strategically and stresses blogging as a great form of Public Relations because blogs have the longest shelf life on social media and provide meaningful communication to help your audience use your goods and services. 

Ann shares her, writer’s trick- once you start writing the next idea will come to you. Pamela adds, once you start writing, the walls come down, all you have to do is put pen to paper or fingers to the keyboard. 

Pamela’s Favorite Books of Business

On Writing: A Memoir of the Craft by Stephen King

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear  

Make it Rain!: How to Use the Media to Revolutionize Your Business & Brand by Areva Martin

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The Success Principles: How to Get from Where You Are to Where You Want to Be by Jack Canfield

Pamela is the author of, Born of Sin: A Jay Dee Abraham Novel, an Amazon #1 bestseller.