In this episode of Small Business Connections with Ann Brennan, we talk about the importance of knowing your personal brand as a small business owner with Christine Gritmon of Christine Gritmon Inc.

We discuss:

-What your personal brand means to you, your clients and potential clients

-How to use social media as a means of networking

-How to become MORE human in this time of physical distancing

-How to use this unique time not just as a stop-gap, but as a time of much-needed permanent change in how we do interact online

-What people need from us now- our prospects, existing customers and our networks

Christine hosts workshops, training sessions, and her show-"Let's Talk About Brand" on Facebook and #ChatAboutBrand on Twitter. She is a personal brand coach, helping people rock their personal brand.

Christine's Favorite Books of Business

Content Mavericks: How to Grow Your Business with Insanely Shareable Content by Andrew and Pete

Twist: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau

Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman and Stephanie Liu