In this episode of Small Business Connections, Ann mentions; as the year comes to an end, you may be spending more time planning for what's next. That's why this is perfect timing for today's podcast with Lisa Earle McLeod. Together, they discuss how having a noble purpose can increase your morale AND your bottom line.

Ann and Lisa dig into noble purpose as Lisa is the global expert on purpose-driven business and the bestselling author of Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.

 Lisa shares her expertise on PURPOSE as she answers these questions:

1. Why do so many businesses think purpose is fluffy?

2. What’s the biggest misconception about noble purpose?

3. Does noble purpose fly in the face of capitalism?

4. How does having a noble purpose influence sales results?

5. How does purpose impact a business’s performance over time?

With 19 years of research, 112 organizations transformed and 1.7 million people inspired, Lisa has a message worth sharing and most definitely worth implementing.  

 Follow Lisa Earle McLeod: MacLeodandMore.com

Ann shares, that this was one of her favorite conversations of the year because it made her think about her business's purposes and whether she is conveying this purpose to her ASMM Digital team in the right way.