Join us in this episode of Small Business Connections as Ann talks with Kenneth "Shark" Kinney, a keynote speaker, accomplished marketer, lead generation driver and business growth consultant. Ann met Kenneth at the Philadelphia Digital Summit two years ago and they have connected to share insight on the digital and social media world ever since. Kenneth is passionate about leveraging data in omnichannel strategies and know for driving growth in digital marketing and advanced addressable TV. Kenneth hosts his own marketing podcast, you may listen at ASharksPerspective.com.

Today’s Hot Topics:

A holistic look at marketing and advertising

The convergence of TV and digital marketing

Clearing up mixed messaging

Understanding attribution today Importance of customer experience