Learn to Love Sales

In this episode of Small Business Connections, Ann talks with the Founder of The Non-Sleazy Sales Academy,  Annie P. Ruggles. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.

We discuss:

- What is sales avoidance and how can someone overcome it?

- What is the final and most important piece of “Know, Like, Trust”?

- How to ask for money in a way that feels good for yourself and the client.

- How does someone learn to love sales?

- Is empathy a blessing or a curse in sales? What about introversion?

Annie's pride and joy is her podcast, Too Legitimate to Quit, which serves up small business strategies with a pop culture twist every Monday.


Annie’s Favorite Books for Business-
Hilda by Coach Jennie

The Pumpkin Plan by Mike Michalowicz

Follow Annie P. Ruggles: 

Twitter I  Facebook I  Instagram I Linkedin I YouTube


Marketing Podcast, Digital Marketing, Digital MediaAnn BrennanSmall Business Owners, Podcast For Small Business, Entrepreneurship, Podcast For Entrepreneurs, Small Business Connections, Non-Sleazy Sales, Sales Avoidance, Overcoming Sales Avoidance, Know Like Trust, Learn to Love Sales, Moving the Needle, Tie it to the Why, Empathy in Sales, Pain Points, Problem You Are Solving