Does Copy Matter
In this episode of Small Business Connections, Ann talks all about copy with copywriter, web designer, intuitive business mentor and podcast host, Liz Theresa of LizTheresa.com. Liz settles the big question of which is more important: good copy or hot looking website.
Right from the start, it was divulged that Liz is from the Boston area. The word wicked flowed out of Liz's mouth and Ann caught it on the spot. Getting to know Liz, she shared the fun fact that she has seen half of the country. Liz's enthusiasm is infectious as they share a few laughs and discuss all things copy related.
Let's define copy, it's the words you use to communicate about your business. Liz writes copy about clients when she interviews her clients about their business. Copy matters. You can have a posh website but, if it doesn't tell about you and what your business offers you are not going to reach as many people.
Liz helps entrepreneurs launch and build online businesses. Building an effective website begins with your number one call to action and clarity of what you want your website to do. Liz and Ann discuss the importance of conveying the message; what you wish people knew about you.
In addition to copywriting and web design, Liz hosts the podcast, Liz on biz. Be sure to check it out and, tell her how you found the show. Every Monday, she delivers 30 minutes of entrepreneurship. Liz started her podcast in 2016, on Election Day (listen to hear why not to do that). The Liz on biz podcast is getting ready to celebrate its 200th episode with the CEO of Hint, Kara Goldin.
Liz's Favorite Books
Undaunted: Overcoming Doubts and Doubters by Kara Goldin
The Universe Has Your Back: Transform Fear to Faith by Gabrielle Bernstein
The Lord of the Rings by J.R.R. Tolkien
Ann shared her charity, Burgers and Bands for Suicide Prevention, as we are in need of funds. We are far below the necessary funds this year so, the mission is to raise funds through our virtually hosted event.
Tune in to the Burgers and Bands Virtual Facebook Event
When: 11/28/20
Where: Facebook
Time: 12pm-3pm
Please tune in and support this cause if you are able.