In this episode of Small Business Connections, Ann talks about the best practices for remote work with Shelly J. Spiegel, CEO & Chief Creative Officer of Fire Engine RED, INC. Shelly started a fully remote business in 2001 and has literally written the book on how to best adapt your business to remote work today. 

We discuss: 

- How to build a strong, positive culture at a fully remote company

- How to avoid Zoom fatigue in meetings

- Collaborative tools your company should use

- Processes for onboarding remote team members 

- Measuring the productivity of your team members

Shelly J. Spiegel is a visionary thinker, charismatic leader, and creative force in admissions marketing and technology. Her company, Fire Engine RED, is an innovative marketing, data, technology, and consulting services company that’s served the education market since 2001. Her dedication to her clients, as well as her ability to understand the needs of the education market, have earned her the respect of enrollment professionals everywhere.

Shelly’s also an author and remote work advocate. In October 2019, she published Fully Remote (www.fully-remote-book.com), the first-ever book that tells readers how to set up, lead, and manage their own successful all-remote company. Fully Remote is based on Shelly’s 19+ years of running Fire Engine RED, one of the first all-remote companies in the U.S. 

Fully Remote: How to Set Up, Lead, and Manage Your Own Successful All-Remote Company by Shelly J. Spiegel