In this episode of Small Business Connections, Ann talks with Mickie Kennedy, the founder and President of eReleases, the small business leader for press release distribution. He is an expert at helping small businesses increase their visibility and credibility.

We discuss:

1. Increase Visibility and Credibility: Using Press Releases to Promote Authors, Small Businesses, and Startups

2. How to Get Regular Local Media Coverage Without Spending a Dime

3. Honing Your Unique Selling Proposition to Make You Irresistible to the Media

4. How Credibility Through PR Allows You to Close More Sales, Both Online and Offline

Mickie offers a Free Master Class: How to Build a PR Campaign Designed to Get Massive Media

Books mentioned on the show-

Ann is currently reading-  Strength in Stillness: The Power of Transcendental Meditation by Bob Roth 

Mickie recommends- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall