Episode 44: Why A Business Page Is A Must To Grow Your Business
Building your Business' Social Media Presence is crucial to growing your business. It is important to build a community around your brand. In this episode, Ann shares the 3 essential techniques to build your personal brand while growing your business brand.
One question we are often asked is why you should bother with a Facebook or LinkedIn Business Page. This question usually comes from an individual who has a powerful personal brand. They find that when they post on their personal profile, they receive a lot of engagement while their business page receives very little. In many ways, it is easier to rely on your personal brand. You are already on Facebook or LinkedIn engaging with people like yourself. People know you. They trust you and they may even be sending you business. And yet, we still encourage our clients to have Facebook and LinkedIn Business pages.
Bonus tip- How do you analyze your marketing campaign? Ann shares the answer.