Are you looking to get ahead in the ever-changing marketing world? Then it’s vital you start paying attention (if you haven’t started already) to digital marketing. It’s the best way for you to reach new audiences, increase brand visibility, and grow your business.
Read MoreMay is Mental Health Awareness Month. As an entrepreneur speaking to entrepreneurs, I can almost guarantee you read that and thought about the people in your life who might need help. Taking care of people is what you do.
Read MoreIn today's digital world, influencer marketing is a powerful tool that can help to build brands, increase website traffic, and drive sales. However, many businesses have struggled with using it effectively, either because they don't fully understand the concept or because they lack clarity when it comes to determining who their ideal influencers are and how to go about connecting with them. But with the right approach, you can leverage influencer marketing successfully.
Read MoreIf you're a business owner, it is essential to have a strong understanding of your brand. Your brand includes not only the products and services offered by your company but also the way they are presented to potential customers.
Read MoreEach year for the past six years, our team has attended Social Media Marketing World. We attend the conference for three reasons.
Read MoreArtificial intelligence (aka AI) has become increasingly popular for businesses and marketers as a way to boost their results. Tech is always becoming more advanced, and AI can provide your business with the perfect tools you need to increase your efficiency and improve marketing outcomes.
Read MoreAs marketing evolves, it's becoming more important than ever to stay ahead of the game. One technique that you can use to achieve this is by using artificial intelligence (AI) as part of your marketing strategy.
Read MoreOnce the stuff of science fiction, artificial intelligence (AI) is now a reality used by businesses to help improve efficiency across their operations. In terms of marketing specifically, AI represents an unprecedented way of doing much more with less effort. AI lets you work smarter, not harder.
Read MoreIf you read our previous blog, Understanding Relationship Marketing, you know that relationship marketing is more important than ever for businesses. What does relationship marketing look like in practice? To give you a better understanding, we’ve compiled a list of specific types of relationship marketing that your business can rely on.
Read MoreBuilding strong relationships with customers is essential for any business that wants to grow and thrive. But how do you ensure that your relationship marketing efforts are successful?
Read MoreFor business owners, it’s never been more important to be able to create vibrant and lasting relationships with those who make up their customer base. Not only do these customers represent short-term profits, but they can also become valuable assets over the long haul as loyal followers of your brand.
Read MoreYour company’s mission and identity can easily get lost in the fray of traditional marketing tactics. Whether you’re the owner of the business or the marketing director, it’s easy to start prioritizing things like SEO and PPC when you’re coming up with how you’re going to market your business. (Sure, SEO and PPC are important—but they’re not the most important thing.)
Read MoreDo you ever get discouraged when you post something to your social media account and all that happens is crickets? If so, don’t worry—you’re not alone. Every day businesses big and small struggle with the task of getting more engagement on their Facebook, Twitter, Instagram, LinkedIn, and other platforms—and yet somehow a few have cracked the code.
Read MoreBusiness owners are always looking for the next new thing when it comes to marketing. But it turns out the next new thing in marketing today is an old thing, email marketing. Email marketing is as powerful and as effective as ever. Today, I want to share with you the 10 reasons you should focus on email marketing this year.
Read MoreWhen your number of impressions goes up, it means your content is showing up in more feeds. And that means more people are exposed to and ultimately come to recognize your brand.
Let’s take an in-depth look at measuring impressions so you can boost your brand recognition and ultimately increase your sales.
Read MoreTo be agile, you need to be ready to change and do things differently very quickly. You need to be flexible. Not only does this require a specific mindset but it also means you have the tools you need to make these practical changes as soon as you can. Let’s take a look at five of the key reasons it’s so important to be agile in social media marketing.
Read MoreWhen it comes to the challenge of driving traffic to your website, there’s no greater tool at your disposal than SEO, short for search engine optimization. And one of the best ways you can increase your SEO is with regular blogging.
Read MoreDigital marketing trends have always changed quickly, but in the past couple of years, the trends have begun to move even faster. We don't see that slowing down any time soon. As a matter of fact, we expect to see even more changes in the new year.
Read MoreIf you’re running a nonprofit organization, no matter how big or small, you might be wondering whether your nonprofit needs to have a social media presence the same way a for-profit business would. The short answer is yes—nonprofits do need to be on social media. In many ways, a nonprofit will run its social media presence the same way a business would. But there are a few key differences.
Read MoreA vital subset of search engine optimization is what’s known as personal SEO. That’s when you use keywords specific to your business and brand, such as your business name itself, or your name as the business owner, to improve your online visibility. If you’re working to improve your personal SEO, here are our top seven tips to make the process more effective.
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