A polished video product is more versatile than an unedited clip. Those unedited clips can get shared to social media, whereas a polished video product can be shared across many other digital platforms.
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When you use live video, you’re giving people a slightly different experience. And with live video now built into most social media platforms, it’s easier than ever to do a livestream. Even better is the fact that most social media platforms give you the option to post the video afterward so anyone who missed you live still has the option of catching up.
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Webinars are popular for a reason: They are a great opportunity to network and learn.
But with that great popularity comes a downside: Everyone thinks they can host one. And let’s face it a webinar is going to take time and energy. Be sure you have enough of both to get started on this project.
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Networking has long been touted as a great way to grow your business. In this article, we talk about a benefit that is often ignored. Networking is good for your mental health. It helps you build relationships, find a sense of community, and let go of your worries for at least an hour a week.
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Podcasts are still good content, even as more and more amateurs start producing their own. In fact, this is exactly why you should be proactive about launching your own podcast as soon as possible.
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The holidays have a tendency to sneak up on all of us, which is why savvy marketers and business owners know that it’s always better to start planning and promoting holiday sales as early as possible. If you wait until the week leading up to Thanksgiving, then you’re already behind.
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Why is it so important to get people to know, like and trust you and your brand? Why does it matter if your product or service is great? In the end, people want to do business with humans, people they know, like and trust. It’s that simple.
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In its simplest terms, the more people you know, the more people are aware of your brand. But it’s not enough to simply be aware of a brand. Remember, people are doing business with brands they know, like, and trust. To have face-to-face interaction with other businesspeople in a productive setting on a consistent basis can ensure they have much more than a simple awareness of your brand.
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The digital marketing agency you choose for your business can mean the difference between a disastrous year and a stellar year. So, how do you choose the one that is right for your small business?
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You might be tempted to just ignore the negative review or argue back with them about why their review isn’t reasonable. Neither of these is a good option. Instead, you need to see this as a marketing opportunity and respond to the negative review in a way that demonstrates your brand’s values and dedication to customer service for anyone who is reading. In the process, ideally, you’ll also assuage the customer who had a negative experience and retain their loyalty.
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If you’re a newly established or slowly growing business that’s trying to get your brand out there and you’re considering all your advertising options, this program run by Google is a great option for you. But it’s important you understand exactly how Google Ads work so you can manage your own expectations.
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With so many social media platforms out there — and new ones rising in popularity all the time — it can be tough for any business owner to keep up. You’re probably wondering, “Do I really need to be on all of these social media platforms?”
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Trust and loyalty, in many cases, start before a customer even makes their first purchase. Because part of establishing your brand is not only about consistency in your products and services; it’s also about consistency in your digital marketing.
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If you’re a business owner trying to promote your brand on social media, you’ve probably heard people talk about creating content. But what exactly is behind the concept of content marketing, and why is it important for your web presence?
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You know the call, “Please don’t hang up. We have been trying to reach you about your Google My Business listing.” Is it for real or is it a scam? In this article, we go into detail about why more often than not, it is a scam.
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Are you following your competition on social media? You should be. What you learn from them can help you make improvements in your own marketing and even in your business as a whole.
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If you are trying to get the attention of your followers on social media, you might be inclined to post as much as possible — but don’t forget that good content is better than more content. It isn’t helpful (and in some cases, it can be quite harmful) to post endless content all day long if none of it is good. To get someone’s attention, you need quality.
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When you are measuring the success of any given post on social media, you might notice that you are given numbers for your organic reach and your paid reach, as well as the number of what are known as impressions — so what’s the difference between all these numbers?
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The lockdown has not been easy on small business owners but entrepreneurs are known for adapting. From online shopping options to pick up and delivery to live streaming, small businesses across the world have created new opportunities to keep their businesses alive.
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