Social media consumption is up 300% since the beginning of the COVID-19 crisis. This is a good time to work on your social media presence. But what will you post. These ideas for fresh new content should help.

In short, think of it this way: Your brand is the message and marketing is the messenger. You brand is the identity of your business and what people think of when they hear your name. Marketing is how you let people know about your business and communicate your brand. In the long-term scheme of things, marketing is how you draw people to you, but your brand is how you end up retaining them.

One of the easiest items to eliminate in our budget is marketing. But it is the one that is most important in the time of crisis. The companies who survive this crisis will continue to marketing throughout the crisis. They will be smart about it and they will reach your clients if you aren’t reaching your clients.

We have helped our clients be more human on social media for years. What does that mean and why is it more important now than every before?

Stop making the same mistake over and over again. Too many businesses create content, post it once a move on. Use these tips for repurposing your content, saving time and creating a more recognizable brand.

When it comes to best times to post on social media, there are few absolutes. Yes, moms are more likely to check their social media before the kids wake up and teens are more likely to check it on the bus to school but you may be surprised to see how many people are checking social media at 1am.

Which word are you focusing on when you talk about social media. It’s easy to focus on the media part. To think of your social media platform as a means to shout your message. But it’s better and more effective to think of the social aspect.

There are very few hard and hast rules when it comes to social media but one that we live by is to try all the new products offered by social media platforms. When a company spends time and money developing a new product they want you to use it and will usually reward you with more views on your page.

Businesses that use social media for advertising purposes should employ a bit of careful planning to ensure that the next major outage doesn’t negatively affect their promotional campaigns. Here are a few suggestions:

Here’s what we do and don’t know about Facebook algorithms. The most important thing to keep in mind is that the algorithm is constantly changing. What works today may not work tomorrow.

What exactly is branding anyway and how do you get your brand out there without spending a million dollars?