Successful businesses have a loyal customer base. They have customers who not only come back repeatedly, they tell their friends and even strangers about the business.
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At ASMM, we consider reviews to be so important to a potential customer's online presence that we won't even meet with a client until we have thoroughly researched their reviews and if we find their reviews are bad, we will not start a social media campaign with them until either they remedy the situation or we do.
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Social Media Marketing World was an incredible experience and though I loved the weather and the people I met, the biggest gain will be for my clients. I attended more than 15 sessions during my three days there and connected with dozens of people. Most importantly I have come back armed with ways to up my clients' marketing games.
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Social media marketing changed the game for small businesses. For years we watched small businesses close because they didn’t have the huge marketing budgets needed for television, radio or even local newspapers.
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Social media is often a small business's first and last opportunity to show their commitment to customer service.
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Self-promotion does not come natural for many. When people hear the word they think of selfies and kissy faces posing for the camera. But for business, facebook is the place to be and if you are not promoting your brand, your competitors will be promoting theirs.
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With 175 million people logging onto Facebook every day, there is no doubt that Facebook is one of the greatest tools for increasing traffic to your business. But how do you get people to see what you are posting? One important factor in increasing your visibility is to gain “page likes” on your Facebook page.
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Events are a great way to present your business to more potential customers or clients. But how do you create a successful event? I have spoken to people in dozens of industries who tell me the same story. They created an event, spent money on food and staff only to have 1-3 people show up.
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What is your vision? What is your passion? And how do you find the creative within you to discover that vision and passion?
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They say a picture is worth a thousand words. I say, that's a low estimate. When it comes to social media and blogging, photographs are invaluable.
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Marketing isn't one thing, it's everything. As a small business owner your most important job is bringing in new customers. Yes, customer service is important, but if you have no customers your business will not last long enough to build good customer service.
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When was the last time you looked at your website? Completing this 5 point website checklist will not only help your site look more beautiful but it may also increase your traffic.
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Dave Cornthwaite teaches a lesson on adventure, "Say Yes More." I have learned that doesn't have to apply to one sort of adventure. How do you apply it to your business?
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Knowing these five truths of social media can make all the difference in your marketing strategy.
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