How to Turn One Piece of Content Into 10 Marketing Assets
Work Smarter, Not Harder
Creating high-quality content takes time and effort, so why use it just once? Repurposing your content allows you to maximize its value by adapting it to different platforms and formats. Not only does this save you time, but it also ensures you’re reaching a wider audience across multiple channels.
Here’s how to take one great piece of content and transform it into 10 marketing assets that work hard for your business.
Start with a Strong Foundation
Choose a piece of content that offers depth and value to your audience. It could be:
A comprehensive blog post.
An in-depth case study.
A webinar or podcast episode.
A whitepaper or guide.
The more detailed and engaging the content, the easier it will be to repurpose.
10 Ways to Repurpose Your Content
1. Create a Series of Social Media Posts
Break the content into bite-sized pieces and share them as posts across your social media channels. For example:
Pull key quotes or statistics to create eye-catching graphics.
Share actionable tips or highlights as individual posts.
2. Turn It Into a Video
Transform the content into a short video or series of videos. Use tools like Canva or Adobe Premiere to create engaging visuals that summarize the main points. Post the video on YouTube, LinkedIn, or Instagram.
3. Write an Email Newsletter
Use the content as the foundation for an email to your subscribers. Highlight the most valuable takeaways and include a call-to-action that directs readers to the full piece.
4. Design an Infographic
Condense the key points into an easy-to-read infographic. Visual content is highly shareable and works well on platforms like Pinterest and LinkedIn.
5. Record a Podcast Episode
If you have a podcast (or are thinking about starting one), use the content as the basis for an episode. Discuss the main points and add any additional insights.
6. Publish a LinkedIn Article
Reformat the content into a professional article for LinkedIn. Tailor the language and tone to suit a business-oriented audience.
7. Host a Live Session
Use the content as a script or outline for a live Q&A or tutorial on platforms like Instagram Live, Facebook Live, or Zoom. Encourage interaction by answering audience questions in real-time.
8. Create a Slide Deck
Condense the key information into a slide deck and share it on platforms like LinkedIn or SlideShare. A well-designed presentation can boost your credibility and attract leads.
9. Use It as a Lead Magnet
Turn the content into a downloadable resource, such as a checklist or mini-guide, to attract leads. Use it as a freebie in exchange for email sign-ups.
10. Write a Follow-Up Blog Post
Expand on one specific point from the original content and create a new blog post. Link it back to the original to drive more traffic.
Tips for Effective Repurposing
Adapt for Each Platform: Tailor the format and tone to suit the platform you’re posting on.
Keep Branding Consistent: Ensure all versions align with your brand’s visuals and voice.
Track Performance: Monitor engagement across channels to see which formats and platforms work best.
Amplify Your Efforts
Repurposing content isn’t just efficient—it’s smart marketing. By turning one high-quality piece of content into multiple assets, you can reach a broader audience, reinforce your message, and save time.
Need help creating and repurposing content? No Bullshit Marketing can help you craft a strategy that maximizes every piece you create. Let’s get started today!