How to Make the Most of Your Google Business Profile

Why Google Business Profile Matters

If you want to attract more local clients, your Google Business Profile (GBP) is one of the most powerful tools in your marketing toolkit. It’s the first thing people see when they search for businesses like yours online. A fully optimized profile can help you stand out in local search results, build trust, and drive more leads—all for free.

Steps to Optimize Your Google Business Profile

1. Claim and Verify Your Profile

The first step is to ensure your business profile is claimed and verified. If you haven’t already:

  • Go to Google Business Profile.

  • Claim your business by entering your name and location.

  • Complete the verification process via mail, phone, or email.

Without verification, your profile won’t appear in search results.

2. Provide Complete and Accurate Information

Fill out every section of your profile to make it as informative as possible:

  • Business Name: Ensure it matches your official business name.

  • Address: Use your exact location for local SEO.

  • Phone Number: Provide a direct contact number.

  • Website: Link to your homepage or a specific landing page.

  • Business Hours: Keep them updated, especially during holidays.

3. Add High-Quality Photos

Visuals can make or break a first impression. Add:

  • Photos of your storefront or office.

  • Images of your products or completed projects.

  • Behind-the-scenes photos to showcase your team and work culture.

Profiles with photos receive significantly more clicks and engagement.

4. Encourage Customer Reviews

Positive reviews are critical for building trust and credibility. Ask satisfied clients to leave reviews on your profile. To make it easy:

  • Send a direct link to your review page.

  • Ask for reviews immediately after completing a project.

  • Respond to all reviews, thanking positive reviewers and addressing any concerns in negative reviews.

5. Use Keywords Strategically

Incorporate relevant keywords into your profile’s description and posts. For example:

  • Instead of “We fix roofs,” try “Expert roof repair services in [City].”

  • Use location-based keywords to boost your local visibility.

6. Post Regular Updates

Google allows you to post updates directly to your profile. Use this feature to:

  • Announce promotions or special offers.

  • Share news about your business.

  • Highlight recent projects or success stories.

These updates keep your profile active and engaging for potential clients.

7. Enable Messaging

Google Business Profile offers a messaging feature that lets potential clients contact you directly. Make sure it’s enabled and monitor it regularly to respond quickly.

8. Monitor Insights

Google provides valuable insights into how people interact with your profile. Track metrics like:

  • Profile views.

  • Clicks on your website link.

  • Calls and direction requests.

Use this data to refine your strategy and improve your results.

Common Mistakes to Avoid

  1. Incomplete Profiles: Missing information makes your business look unprofessional.

  2. Ignoring Reviews: Not responding to reviews, especially negative ones, can hurt your reputation.

  3. Inconsistent Information: Ensure your business name, address, and phone number are consistent across all platforms.

Turn Your Profile Into a Lead Magnet

Your Google Business Profile isn’t just a directory listing; it’s a powerful tool to attract and convert local clients. By keeping it updated, engaging, and optimized, you can stand out in local search results and grow your business.

Need help optimizing your Google Business Profile? No Bullshit Marketing can create a strategy that drives results. Let’s get started today!

Ann Brennan